Tuesday, 22 January 2013

Introduction to Business

Reflective Essay

              I was asked to write a reflective essay for the subject 'Introduction to Business'.  I found the topic 'starting a small business' quite interesting. It teaches us how to start a business, it states that small business is everywhere all around us, like food stall, construction , wholesaling and many more. Most of the business are  in the service industry. Small business is important to big businesses because they serve as distributors of product for the big businesses. Small business also act as suppliers for some big businesses,Small businesses are crucial in providing innovations or serving niche markets.Niche market are very unique and specific segment of a market. Small business are less bureaucratic so they are able to respond quickly to changes in market. Many people start their own small business because they want to be self-employed. We can start a business by scratch, buying an existing business or go franchise.  I think the topic that is applicable in our daily life would be 'business ethics and social responsibility' its teaches us to be ethic and responsible on what we do when doing business. I think that its is a good subject for student that want to own a business in the future as it teaches a lot of things that are use for starting a business.

         2 exercise that is given

        Exercise Topic 1

1.    Big corporations (e.g. Taylor’s College, Coca Cola and Maybank) are the only true businesses. True or false? Why?

False, there are also many businesses besides than the above.

2.    All businesses share something in common. What do you call an organization that does not have that purpose (assume such organization is not government–related)? Provide 2 examples of such organizations.

Non-profit organization, World Wildlife Fund and Community Recycle For Charity

3.    Haziq and C.J. have recently obtained a license to set up business. They are free to set up any business of their choice. In the end, they have decided to target a large retiree community and open a music store selling Rap CDs. Comment on their decision.

 Their decision is wrong because retiree wont want to listen to rap songs. They targeted the wrong customers.

4.    Businesses are good for the society. Discuss how they can contribute. Provide specific examples for each type of contribution.

Businesses provides people with employment, you need workers to work for your business. It also pay tax for the government so that it could be used for public goods, every company needs to pay a certain percentage of their profit to the government. It also creates innovation to enhance our standard of living, smartphones are now common and very useful.

5.    Define the term “barrier to entry”. Which type of business (goods-producing or service) has bigger barriers to entry? Why?

Barrier to entry means the obstacle for new business to get started or enter a new market. Good-producing business has bigger barriers to entry because it require a lot of capital assets.

6.    List 2 (other) types of barriers to entry and give one example for each type.

Intellectual property, example: Microsoft vista and Economies of scale, example: Nokia.

7.    Why are service businesses becoming more dominant in many countries? Research and discuss (any) 3 reasons.

The reasons are service business rely more on human resources than capital assets. Besides that, technology advancement has reduced the needs of labour and capital assets required. Lastly, good-producing business focusing on serving and supporting their customers, it hard to classify purely as either a good-producing or a service one.

8.    In which economic condition should a business lower the price of its product and services? Why?

A business should lower the price of its product and services if the economy is in a recession. Many people will be unemployed and cannot afford to consume product and services.

9.    Explain what a free market or capitalistic economy means? And a planned economy?

Free market means that businesses are free to set up, grown, sold or shut down. While planned economy relies on the government to produce the goods and services for its citizens.

Exercise Topic 2


  1. What is a niche market? Can you give 2 examples (other than from the notes) of a niche market? Why would a business want to target a niche market?

Niche market is a very specific or unique segments of a market. Examples are wedding planning and stress management. A business would target a niche market because small business is less bureaucratic.

  1. What are some of the reasons that motivate people to start their own business? If you were to start a business, what would be your main reason? Discuss.

Some people like the idea of being self-employed. If I were to start a business the main reason is to earn more. Working as employee will always have the same amount of salary, doing business is the faster way to earn money.

  1. What is limited liability? Is this an advantage or a disadvantage to the business owner? How (i.e. illustrate with an example)?

The owner is personally responsible for all the debts of his business. This is a disadvantage to the owner as he or she has to pay the debt that still owing by the business personally.

  1. What is a franchise? Why would the parent company of a franchise choose to sell licenses to franchisees instead of expanding their own chain of stores? Also, provide 2 examples of a franchise.

A franchise is a business operating under licenses issued by parent companies. Parent company would choose to sell licenses instead of expanding their own because it’s a bigger risk to open up a new branch than expanding. People who want to buy the licenses need to pay for a certain amount, besides that rental is given to the parent company.

  1. Your family has owned a business as a private company for the last 20 years. Recently your father, the CEO and chairman, is rushing to take the company public, but you sensed that he has not thought through this decision properly. As his adviser, what reasons would you give to persuade to stay as a private company?

I would give the reason that public companies are companies whose shares can be bought and sold by anyone. People can even own the company by buying the shares.

  1. How can internet help a recently-started small business?

Internet can help the recently started small business to advertise free and faster. Many people use internet rather than watching tv.

  1. If you are a banker and, Gabriel, a potential business owner wants to apply for a loan for starting a business, under which circumstances would you be more likely to lend – a) he wants to buy an existing business or b) he wants to start a brand new business? Why?

I would more likely to lend him if he wants to buy an existing business because it is less risky compare to starting a brand new business.

  1. Discuss (any) 2 pros and 2 cons of a partnership.

Partnership is easier to get capital due to more owners. As a result, banks are also more willing to lend money. Legal paperwork is simple and low cost.


  1. What are shares? Where are shares traded in Malaysia? How is the price of a company’s share determined in a share market.
 Shares is a single unit of ownership in a cooperation, mutual fund or any other organization. Shares are traded at Bursa Malaysia. The price of a company share is determined through its market capitalization


Business Presentation Slides for Presentation
Topic : Social Network Service






















                 

                              

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